This is the Goodman Theater in Chicago.
The sign stands approximately 57' tall,
each letter is a 4.5' tall channel letter.

This sign is a double sided fiber optic and neon sign.
A double row outline of over 11,000 - 80mil (2mm) diameter fibers spaced on 3/4" centers blend nicely with
the red neon at the center of each letter.

The light that drives this sign is supplied by
14 custom made 150 watt Illuminators
with computer controlled color change animation.
Each lamp has an average life of 10,000 hours